Brand24
Brand24 is a media listening tool that monitors brand mentions across social, news, and AI answers in real time.
Summary
Brand24 is a media listening tool that collects brand mentions in real time from social media, news, blogs, forums, and AI answers on platforms such as ChatGPT and Perplexity. Sentiment analysis and competitor comparison support brand reputation management. Plans include Plus at $119/month, Premium at $179/month, and Enterprise at $299/month.
Overview
Brand24 is a media listening tool that monitors brand mentions across social, news, and AI answers in real time.
Founded in Poland in 2011, Brand24 started as a social media monitoring tool and has evolved into a comprehensive media listening platform covering news, blogs, forums, podcasts, and AI answers. In 2024, it added AI mention tracking to monitor how brands are mentioned on AI platforms such as ChatGPT, Perplexity, and Google Gemini. It is used for brand reputation management, competitor trend analysis, influencer discovery, and more.
Key Features
Real-Time Brand Mention Collection
Collects mentions in real time whenever specified keywords (brand name, product name, competitor name, etc.) appear online. Monitors 2.5+ billion online sources 24/7 and sends immediate alerts when new mentions occur.
Sentiment Analysis
An AI-based sentiment engine classifies each mention as positive, neutral, or negative. Receive alerts when negative mentions spike for rapid crisis response.
AI Answer Mention Tracking
Collects how and in what context your brand is mentioned on AI platforms such as ChatGPT, Perplexity, Google AI Overviews, and Claude. Used to monitor brand visibility (AI SoV) in AI search environments.
Competitor Comparison
Track your brand and competitor brands simultaneously to compare mention volume, sentiment distribution, and reach. Quantify brand awareness trends versus competitors.
Influencer Identification
Analyzes the influence of accounts that mention your brand (follower count, reach) to identify high-impact mentioners. Useful for PR collaboration and brand ambassador discovery.
Slack and Email Alerts
Send immediate alerts to Slack or email when new mentions occur, sentiment shifts sharply, or content with viral potential appears. Integrate with team channels to share brand monitoring information.
Key Differences by Plan
| Plan | Price | Keywords | Mentions/month | Key Features |
|---|---|---|---|---|
| Plus | $119/month | 7 | 2,000 | Individuals, startups |
| Premium | $179/month | 12 | 7,000 | SMBs, marketers |
| Max | $249/month | 25 | 25,000 | Agencies, multiple brands |
| Enterprise | $299/month | Unlimited | Unlimited | Enterprises, custom reports |
Annual billing applies approximately 17% discount. A 14-day free trial is available.
Using Brand24 for AEO and SEO
Measuring AEO Impact with AI Mention Tracking
Tracking how often and in what context a brand is mentioned in AI answers is one of the core KPIs of AEO. Brand24's AI mention tracking lets you set an AI visibility baseline and measure the impact of AEO activities.
Building Brand Authority
AI models are more likely to trust brands mentioned positively online and cited by authoritative sources. Use Brand24 to understand mention sources and context and develop strategies to increase mentions in authoritative media and expert communities.
Negative Mention Management and E-E-A-T
Brand reputation plays an important role in Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trust) quality guidelines. Early detection and response to negative mentions helps maintain brand trust, affecting both SEO and AEO.
Use in the Korean Market
Brand24 may have limited coverage of Korean sources (Naver Blog, Kakao, communities, etc.). For Korea-focused brand monitoring, use Naver Brand Connect or domestic social listening tools alongside it. It is effective for tracking global mentions of Korean brands on English-language AI platforms.
Frequently Asked Questions
Q. Which AI platforms does Brand24 AI mention tracking cover?
A. It covers major AI platforms including ChatGPT, Perplexity, Google Gemini, Claude, and Microsoft Copilot. Because AI platforms do not publicly share conversation content, Brand24 works by collecting publicly shared AI conversation screenshots, cited sources, and similar signals. Pair it with dedicated tools such as Ahrefs Brand Radar or ALLEO for broader coverage.
Q. What is the difference between Ahrefs Brand Radar and Brand24?
A. Brand24 excels at broad media listening across social media, news, and forums. Ahrefs Brand Radar specializes in AI mention tracking linked to SEO data. Choose Brand24 if brand monitoring is the primary goal; choose Ahrefs Brand Radar if integrated AI visibility tracking with SEO is the goal.
Q. How quickly are real-time alerts sent?
A. Most mentions are collected within minutes of occurrence. Social media is reflected almost in real time, but some news sites and blogs may appear hours later due to indexing delay.
Related Sources
- Brand24 official site: https://brand24.com
- Brand24 (2024). AI Mention Tracking: Monitor your brand in AI responses. https://brand24.com/blog/
- Aggarwal, S., et al. (2024). GEO: Generative Engine Optimization. KDD 2024. https://arxiv.org/abs/2311.09735