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Comprehensive Guide to SERP Features

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Definition

SERP features refer collectively to all the special elements displayed in Google search results beyond the standard blue links.

TL;DR

As of 2026, there are more than 20 types of SERP features. The arrival of AI Overviews has fundamentally changed the structure of the SERP: while the CTR of traditional blue links is declining, exposure for sites cited in AI Overviews and Featured Snippets is increasing.

Major SERP Features (as of 2026)

SERP FeaturePositionCTR ImpactOptimization Method
AI OverviewsVery top+35% when citedSEO + BLUF + schema
AI ModeSeparate tabTraffic inflow when citedIn-depth content
Featured SnippetAbove #1Position 0 effectQuestion-answer structure
People Also AskMiddleExpanded exposureFAQ structure
Knowledge PanelRightBrand trustEntity SEO
Rich ResultsInlineCTR +30%Structured data
Image PackTop/middleVisual trafficalt text + image SEO
Video CarouselTop/middleVideo trafficVideoObject schema
Local PackTopCore for local businessesGoogle Business Profile

SERP Structural Changes in the AI Overviews Era

As AI Overviews occupy the very top of the SERP:

  • Visibility of traditional blue links has dropped (CTR down 50–80%)
  • Sites cited in AI Overviews actually see increased traffic
  • There are cases where a Featured Snippet and AI Overviews are shown at the same time
  • The zero-click rate is rising (more than 60% of all searches)

Optimization Strategies

  1. Secure AI Overviews citations: The highest impact. BLUF + FAQ + schema
  2. Secure the Featured Snippet: Question-style H2 + direct answer
  3. Secure rich results: Article, FAQPage, Product schema
  4. Enter PAA: Natural-language, question-style content

Related Sources

관련 항목

📘Concept
Click-Through Rate (CTR)
CTR (Click-Through Rate) is the ratio of actual clicks to search result impressions (clicks ÷ impressions × 100) — a core metric showing SEO content appeal and an indirect ranking signal.
📘ConceptPillar
PAA (People Also Ask)
PAA (People Also Ask) is the 'People Also Ask' box in Google search results that provides related questions and direct answers, serving as a core data source for content strategy in both AEO and SEO.
📘Concept
Zero-Click Search
Zero-click search is when users find what they need on the search results page without clicking any link.
📘Concept
Google AI Mode — Conversational Search Beyond AI Overviews
Google AI Mode is a feature that provides a conversational AI experience within Search, supporting deeper answers and follow-up questions than AI Overviews.
📘Concept
Google AI Overviews
Google AI Overviews is a feature that adds AI answer blocks to search SERPs.
📙How-to
FAQPage Schema
FAQPage schema is markup that structures Q&A content to increase AI citation potential.
📘ConceptPillar
Featured Snippet
A Featured Snippet is a 'Position 0' SERP format where Google extracts part of a page's content and displays it as a direct answer at the top of search results. Introduced in 2014, it remains one of the most powerful SEO placements and a direct precursor to AEO answers, coexisting with Google AI Overviews.
📘ConceptPillar
Rich Snippet
A Rich Snippet is a SERP format that displays additional visual information such as ratings, FAQ, price, and images in search results based on structured data (Schema.org), serving as a core SEO signal that improves CTR and AI answer citation potential.

이런 항목도 있어요

📘Concept
Google AI Overviews
Google AI Overviews is a feature that adds AI answer blocks to search SERPs.
📘ConceptPillar
Featured Snippet
A Featured Snippet is a 'Position 0' SERP format where Google extracts part of a page's content and displays it as a direct answer at the top of search results. Introduced in 2014, it remains one of the most powerful SEO placements and a direct precursor to AEO answers, coexisting with Google AI Overviews.
📘Concept
Click-Through Rate (CTR)
CTR (Click-Through Rate) is the ratio of actual clicks to search result impressions (clicks ÷ impressions × 100) — a core metric showing SEO content appeal and an indirect ranking signal.
📘ConceptPillar
Rich Snippet
A Rich Snippet is a SERP format that displays additional visual information such as ratings, FAQ, price, and images in search results based on structured data (Schema.org), serving as a core SEO signal that improves CTR and AI answer citation potential.
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